REEBOK RESPONSE TO FTC SETTLEMENT

Media Contacts
Dan Sarro, Reebok PR
781-401-4443
 
On September 28, 2011, the Federal Trade Commission (“FTC”) announced that Reebok and the FTC have come to a settlement agreement on the FTC’s allegations regarding the U.S. EasyTone advertising campaign. The allegations suggested that the testing we conducted did not substantiate certain claims used in the advertising of our EasyTone line of products. In order to avoid a protracted legal battle, Reebok has chosen to settle with the FTC. Settling does not mean we agreed with the FTC’s allegations; we do not.
 
We fully stand behind our EasyTone technology – the first shoe in the toning category inspired by balance-ball training. We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers, and we remain committed to the continued development of our EasyTone line of products. Our customers are our number one priority, and we will continue to deliver products that they trust and love.
 
For more information, visit www.ftc.gov/reebok 
 
Have questions? Check out our Q&A below.

The EasyTone Story

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Frequently Asked Questions regarding the EasyTone FTC Settlement

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