Head of Latin America

As Head of Latin America, Charlie Maurath has overall responsibility for the adidas and Reebok subsidiaries and distributors in Latin America.

Charlie has oversight for Latin America’s strategies and objectives to ensure long-term productivity, profitability and growth in each market in Latin America. Charlie was appointed to this position in November 2003 and added the Reebok business to his role in January 2009.

Charlie first joined adidas in 1990 and in that time has held various roles with increasing responsibility. From 1990 to 1994, Charlie served as Area Manager for Scandinavia and Latin America; from1994 to 1999, he was based in Bangkok as Managing Director for adidas Thailand; in 1999 he moved to Stockholm where he held the position of Managing Director, Sweden and transitioned to the role of Head of Area Nordic in 2000, a position he held until 2003.

Prior to joining adidas, Charlie held positions with Eastman Kodak and Korf Stahl. 

Charlie has a degree in Business Economics from Fachhochschule fuer Wirtschaft, Pforzheim in Germany.