David Mischler, Head of Reebok Asia Pacific

As head of Reebok Asia Pacific, David Mischler is responsible for the business management of Reebok’s Asia Pacific businesses including sales, operations, marketing and retail in the countries in the Asia Pacific geographic region including Japan, Korea, India, China, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Philippines, Indonesia, Australia, New Zealand and South Africa. David was appointed to this position in February, 2007.

Prior to his appointment, David served as vice president, RIL Supply Chain, where he was responsible for overseeing forecasting, logistics, customs, inventory management and distribution for all RIL divisions including Reebok, Rockport, The Hockey Company and Greg Norman Collection. Appointed to this position in 2003, David managed an OPEX responsibility of approximately $75 million and was accountable for 12 direct reports and approximately 1,300 total full-time employees.

David joined Reebok in 1986 after graduating from Westfield State College with a degree in business management and accounting. He spent the first seven years of his career in the accounting/finance area working in a variety of positions that culminated in his position as director of finance, RTFE in Hong Kong.

The next 10 years of David’s career involved a transition to the world of product creation, first with responsibility for product costing, materials development, and lab management, culminating in a four-year assignment in Asia as director of materials in Pusan, South Korea and then as country manager of Thailand.

In 2001, Dave returned to the U.S. and was promoted to the position of vice president, footwear product development. His accountabilities included managing the development and engineering function for the entire Reebok footwear line as well as the research and technical teams. During this time, Reebok launched the successful Rbk division, including the successful “Above The Rim” basketball line, the “Premier” performance running line, and grew their Classics business more than 25%.

David currently resides in Hong Kong with his wife and three children.