Joe Keane, Chief Financial Officer, Reebok Brand

As chief financial officer, Joe Keane is responsible for providing financial oversight and management for the Reebok Brand, a subsidiary of the adidas Group. He was appointed to this position in June 2006, and reports directly to the President of Reebok International Ltd.

Joe began his career with Reebok in 1992, and has extensive general management and operating experience both within the USA and international marketplace. Prior to his current role, he served as chief operations officer, Reebok USA and adidas America, where he led the strategic efforts to harmonize the sales, planning, process and service functions across both the adidas and Reebok brands within the US market.

Before assuming his role as COO of Reebok USA and adidas America, Joe was COO of OnField, Reebok's licensed sports division, where he was responsible for Operations, Sourcing, Product Development, Licensing and Finance. Joe began his tenure with OnField, at its formation in January 2001, as vice president of Operations and Finance. The first full-time employee of OnField, Joe was instrumental in Reebok executing as a best-in-class entity, its major licensing deals with the NFL and the NBA.

From 1998-2000, Joe was general manager of Reebok Italy. Prior to that position, he held several roles in International Operations, including a two and a half-year stint at the company's former International Headquarters in London. Before joining Reebok, Joe worked for the accounting firm KPMG.

Joe graduated from Boston University in 1989 and became a CPA in 1991. Joe and his wife, Lisanne, and their two daughters, Alessia and Sydnie, live in Foxboro, Massachusetts.