John Warren, Chief Financial Officer and General Manager, Sports Licensed Division

John Warren serves as Chief Financial Officer for the Reebok brand overseeing all financial operations for the Reebok brand worldwide. John was re-appointed to this position in March of 2009. John also holds the position of General Manager for the Sports Licensed Division (SLD). In this role, he oversees the day-to-day operations of SLD.

John brings more than 20 years of proven success across a wide range of disciplines including finance, operations, sourcing, strategic planning, external reporting, mergers, licensing, and acquisitions. He brings valuable public accounting and global industry experience to Reebok.

John originally held the CFO position for Reebok from 1998 to 2006 and also served as General Manager for Reebok Latin America from 2003 to 2005. Following the acquisition of Reebok by adidas, John transitioned to the role of Chief Operating Officer for the Sports Licensed Division. As Chief Operating Officer, he worked to leverage Reebok and adidas’ league relationships with the NFL, NHL, and NBA.

Prior to joining the Reebok brand, John spent three years at The Rockport Company, Inc., where he served as the Vice President of Finance and Corporate Controller. At Rockport, John was responsible for all financial matters including all strategic and business planning, financial reporting, and business operations.

Before his tenure at Rockport, John was the Chief Financial Officer for Matrix Technologies Corporation, a privately held manufacturer of liquid handling instruments for the medical industry. As CFO, he managed all financial and administrative matters for the corporation. In addition, John was responsible for banking and investor relations, foreign exchange risk management, cash management, tax reporting, human resources, customer service, and facility management. He served on the company’s Board of Directors until its sale in 1999.

John began his career at Ernst and Young, serving as Senior Manager during his 10-year tenure. As a member of the Entrepreneurial Services Group, John specialized in serving privately held and emerging businesses. His experiences include SEC reporting and filing requirements, public equity offerings, financial modeling, and acquisition due diligence.

John is a cum laude graduate of Boston College, where he received his B.S. in Accounting in 1982.