Katrin Ley is Head of Brand Strategy, Business Development and Women's Sport Business Unit

Katrin Ley is Head of Brand Strategy, Business Development and Women's Sport Business Unit for the Reebok brand.

Katrin is responsible for developing the brand strategy and process that delivers against Reebok’s mission and vision. She and her team oversee the areas of Strategic Planning, Consumer Insights and Licensing. Katrin also is in charge of the Business Unit Women’s Sport, driving the brand’s Women’s Sport business across product, brand marketing and the regions. Katrin reports directly to Reebok’s President and CEO.

Katrin joined Reebok from the Boston Consulting Group (BCG) in 2007, where she led the adidas and Reebok integration effort as Project Manager. Katrin joined BCG in 2000 and prior to BCG she held roles at BMW Group, Daimler Chrysler and L’Oreal. In addition to working in both Germany and the U.S., Katrin has also worked in international capacities in France, Sweden and Argentina.

A native of Germany, she currently resides in Massachusetts.