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Nicolas Duran, Head of Reebok Latin America

As Head of Reebok Latin America, Nicolas Duran is responsible for the business management of Reebok’s Latin America businesses including sales, operations, marketing and retail in the countries in the Latin America geographic region including Mexico, Chile, Brazil, Argentina, Peru, Colombia, Venezuela, Ecuador, Bolivia, Uruguay, Paraguay, Central America and the Caribbean. Nicolas was appointed to this position in July 2006.

Prior to his appointment, Nicolas served as head of merchandising and sales, for region Latin America, where he was responsible for overseeing all sales planning and footwear merchandising for all subsidiaries and distributors across the region.

Nicolas joined Reebok in May of 1998. From August 1999 to 2001 he oversaw the brand’s Latin American apparel operations. In 2001, he was named product manager where he was responsible for the implementation of the regional merchandising strategy for Reebok’s in-line business and local production in Latin America. Subsequently, Nicolas was promoted to head of sales and merchandising in 2003.

Nicolas holds an undergraduate degree from Bentley College in Business Administration with a concentration in Finance and a postgraduate degree from Boston University in Business Administration with a concentration in Multinational Commerce.

Nicolas is originally from Colombia and currently resides in Boston, MA, with his wife and daughter.


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