REEBOK PARTNERSHIPS
What is Reebok's relationship with the National Football League (NFL)?
What is Reebok's relationship with the National Hockey League (NHL)?
What is Reebok's relationship with Major League Baseball (MLB)?
What is Reebok’s relationship with the National Lacrosse League (NLL)?
What is Reebok's relationship with the National Football League (NFL)?
In December 2000, Reebok and the National Football League announced the formation of an exclusive partnership that serves as a foundation of the NFL’s restructured consumer products business. The NFL granted a long-term exclusive license to Reebok beginning in the 2002 NFL season to manufacture, market and sell NFL licensed merchandise for all NFL teams.
The license includes on-field uniforms, sideline apparel, practice apparel, NFL-branded footwear and an NFL-branded apparel line. Reebok has created new market segmentations that include several new product categories, such as Equipment and Classics.
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What is Reebok's relationship with the National Hockey League (NHL)?
Reebok has a long-term licensing agreement with the National Hockey League, under which the company serves as the supplier of authentic “on-ice” game jerseys to all 30 NHL teams. Reebok has the exclusive worldwide rights to manufacture and market authentic, replica and practice jerseys using the names and logos of the NHL and its teams, and exclusive agreements with the Canadian Hockey League, the American Hockey League and the East Coast Hockey League.
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What is Reebok's relationship with Major League Baseball (MLB)?
In 2004, Major League Baseball named Reebok as the MLB Authentic Collection Official Supplier of footwear. In 2007, the league and Reebok expanded their partnership when Reebok was named an official licensee of MLB apparel for the fan and lifestyle consumer. The Major League Baseball fan and lifestyle apparel product range includes adult-sized non-authentic knits and wovens, including polos, windwear, outerwear and bottoms.
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What is Reebok’s relationship with the National Lacrosse League (NLL)?
Reebok is the official equipment, uniform and footwear provider of the National Lacrosse League (NLL). Beginning in the 2006 season, Reebok and the National Lacrosse League (NLL) signed a multi-year exclusive partnership in which all NLL players use Reebok equipment and are exclusively outfitted in the brand’s footwear and apparel.
The agreement between Reebok and NLL makes Reebok the exclusive licensee of official NLL apparel including authentic and replica jerseys, caps, shirts and additional clothing. The gear is available at retail at the NLL’s thirteen member clubs in stores across the United States and Canada and also in select retail locations.
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