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COMMUNITY RELATIONS
Reebok believes that a strong and consistent presence in communities around the world is imperative and, as such, the brand is committed to supporting community and philanthropic programs that make a positive difference in the lives of youth and the underserved. Reebok’s community outreach efforts are primarily focused on the communities in which its employees live and the brand operates.
A brand’s external reputation is only as good as its people and engaging employees out in the community has been the foundation of Reebok’s outreach efforts. Employees consistently volunteer their time and energy at many community projects which benefit the organization and its members and provide invaluable personal satisfaction to the employee volunteers.
Through its community relations efforts, Reebok also recognizes and thanks individuals who are also committed to empowering youth to fulfill their potential. As such, the brand sponsors programs that express that appreciation in ways that are delightfully unexpected and a treat for the entire family!
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