CORPORATE CITIZENSHIP AT REEBOK

In May 2007, Reebok launched the Reebok Global Corporate Citizenship Platform, which guides the brand’s philanthropic efforts and engages and enrolls consumers, retail partners, athletes and artists and employees in the brand’s purpose – to empower global youth to fulfill their potential. The Reebok Global Corporate Citizenship platform expands on what Reebok has built over the past 20 years with the Reebok Human Rights Program, and includes four pillars that though distinct, are linked by a common purpose. The pillars include the Reebok 4 Real program, Reebok Community Relations, The Reebok Foundation and Reebok’s environmental initiatives.