REEBOK 4 REAL

Reebok 4 Real is our Corporate Citizenship platform and encompasses four key areas: Philanthropy, Programming, Partnerships and Sustainability
 
Philanthropy: The Reebok Foundation focuses its philanthropy in communities where Reebok’s offices are located. The Foundation strives to promote social and economic equality by funding non-profit organizations delivering programs aimed at inner-city youth and underserved groups to empower youth to fulfill their potential – programs that provide youth with the tools they need to lead healthy, happy and actives lives.
 
Programming: We offer a wide range of programming designed to inspire and engage our employees including time off to volunteer, matching gift programs, the REACH product donation program and through the Reebok4Real Human Rights Student Advocate Program.
 
Partnerships: We seek partnerships which reflect our commitment to being responsible and making a difference. These collaborations include working with our athletes and assets and an active sponsorship of the Avon Walk for Breast Cancer.
 
Sustainability: We take pride in our long standing efforts to set responsible workplace standards and to reduce our impact on the environment. As part of the adidas Group, we continue to help ensure fair, safe and healthy factory conditions and believe that all workers involved in the production process deserve to be treated with dignity and respect. We also strive to reduce our environmental impacts through our design process, day-to-day operations and in our supply chain.
 
Our multi-faceted approach allows us to evolve and respond in our brand’s unique style to the ever changing, complex needs of the modern world.