REEBOK 4 REAL

As the primary pillar of Reebok’s Global Corporate Citizenship platform, Reebok 4 Real serves as the brand catalyst for realizing its purpose of “Empowering Global Youth to Fulfill Their Potential.” Reebok 4 Real incorporates many of the key aspects of the world renowned Reebok Human Rights Award program, but is broader in scope and reach. By engaging and activating a network of empowerment – Reebok employees, athletes, artists and retailers to benefit youth – Reebok strengthens its resolve to be a leading corporate citizen committed to supporting youth around the world.

The main program within Reebok 4 Real is:

 Human Rights Student Advocate Program