REEBOK AND DICK'S SPORTING GOODS ANNOUNCE NEW PARTNERSHIP

Canton, MA (March 18, 2008) – Today, Reebok International and Dick’s Sporting Goods announce a new apparel partnership, which includes the launch of a men’s and women’s sports apparel collection merchandised via new shop-in-shops throughout all 340 Dick’s stores in the United States. 

“Our consumer is looking for innovative products that enhance every athlete’s performance,” said Jeffrey R. Hennion, Executive Vice President & Chief Marketing Officer of Dick's Sporting Goods. “The Reebok brand has a strong reputation as a pioneer in building performance products and authenticity in sports. The products are built upon this strong heritage, and make the daily commitment to total fitness and a healthier lifestyle more enjoyable for each and every athlete.”

“We are proud to join in this new relationship with Dick’s Sporting Goods, the premier sporting goods retailer in the country,” said Matt O’Toole, President, Reebok North America. “We see this as the first step in a powerful partnership for years to come.”

Reebok is committed to fulfilling each and every athlete’s potential -- from recreational runner to elite performance athletes. The Reebok apparel collection at Dick’s is built around six functional areas including fitness, performance, running, compression, team sports and active lifestyle. The apparel range features technical performance fabrics including Play Dry™ for moisture management and SmoothFit technology, which eliminates seams and any points of irritation. Both the men’s and women’s collections have sophisticated design aesthetics that incorporate trend-right prints and patterns with a color palette that complements the Reebok footwear collections at Dick’s.

Reebok’s apparel collection at Dick’s will be prominently featured in a TV spot that debuts nationally this week. The spot also highlights Reebok’s HexRide footwear technology and features NFL standouts Matt Hasselbeck, Chad Johnson, Torry Holt and actress Stacy Keibler.


About DICK’S Sporting Goods
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of February 2, 2008, the Company operated 340 Dick's Sporting Goods stores in 36 states primarily throughout the eastern half of the U.S.

The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 79 stores in 29 states, ecommerce websites and catalog operations and Chick's Sporting Goods which operates 15 specialty sporting goods stores in Southern California.

Dick's Sporting Goods, Inc. news releases are available at http://www.dickssportinggoods.com/ (click on the Investor Relations link at the top of the home page).


About Reebok
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com/corporate.