REEBOK'S GOT GAME...
REEBOK AND HASBRO TEAM UP TO LAUNCH FIRST-OF-ITS-KIND MONOPOLY INSPIRED FOOTWEAR COLLECTION!
Canton, MA (August 7, 2008) – The best thing since collecting all four railroads, Reebok and Hasbro are on board to roll out an exciting new MONOPOLY inspired footwear collection in August 2008. Coinciding with the highly anticipated release of Hasbro’s MONOPOLY Here & Now: The World Edition board game, the MONOPOLY footwear collection by Reebok will feature a variety of different styles for toddlers, kids and adults available at select mall based retailers around the world.
Reebok’s design team took inspiration from the game pieces MONOPOLY is best known for, such as dice, tokens, Chance and Community Chest cards, houses and hotels, and MONOPOLY money, to create details for the laces, lace lock, prints, colors and the overall design element of the shoes.
“MONOPOLY has global recognition as one of the most iconic board games of all time, and Reebok is excited to be able to translate this fun into footwear,” said Christian Stegmaier, Reebok’s Head of Lifestyle Product Marketing. “The MONOPOLY collection by Reebok is designed with consumers in mind who are not afraid to be individuals and stand out from the crowd.”
“We have a strong fan-following for MONOPOLY, and now consumers can wear what they play in high style,” said Bryony Bouyer, Senior Vice President of Licensing at Hasbro. “The game of MONOPOLY transcends all age groups and we are excited to join with Reebok to create a footwear collection that will do the same.”
The first models to launch in the collection pay tribute to the board itself and the global recognition that it possesses. The line that is scheduled to debut worldwide in late August will include the Reverse Jam designs and will be available for a suggested retail price range of $40 for toddler sizes and $85 for men’s sizes. The women’s Courtee designs will be available in both a mid and low cut for a suggested retail price of $75-80.
Slated to launch in November 2008, the second wave will consist of a collection dedicated to the icons of the board. The Reverse Jam design of the Community Chest, hotels, houses and Chance will be available for a suggested retail price range of $40 for toddler sizes and $85 for men’s sizes. The women’s Courtee design of the luxury houses and luxury hotels will be available in both a mid and low cut for a suggested retail price of $75-80.
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights Reserved.