SUPERMODEL BAR REFAELI LAUNCHES REEBOK AND CIRQUE DU SOLEIL’S REVOLUTIONARY NEW WORKOUT FOR WOMEN – JUKARI FIT TO FLY
Madrid, Spain (May 6, 2009) -- Supermodel Bar Refaeli today tested the latest revolution in women’s fitness from Reebok and Cirque du Soleil– JUKARI Fit to Fly – marking the European launch of this unique work-out experience. Created by a groundbreaking partnership between Reebok and globally renowned entertainment company Cirque du Soleil, JUKARI Fit to Fly gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. JUKARI Fit to Fly is now available in Madrid at the Reebok Sports Club in Serrano.
Bar was pictured on the rooftop of the Circulo de Bellas Artes building, against the Madrid skyline, as she got to grips with the JUKARI Fit to Fly technique and the specially-designed FlySet equipment. She was under the instruction of Leslie Calvagne, Reebok’s Training Director for JUKARI Fit to Fly, who worked with Cirque du Soleil for 12 months to create the workout and equipment.
Leslie said, “We set ourselves the task of creating the ‘smile while you’re sweating’ workout and the hundreds of women who have already taken this class tell us we have succeeded. JUKARI Fit to Fly is a head-to-toe workout that is new, different and above all, fun. Working with Cirque du Soleil has been an incredible experience and we are delighted with the result. As are our gym partners around the globe who have seen it, tried it and will be launching it to their members this year.”
As the creative inspiration behind the project, Cirque du Soleil played a crucial role in creating the class. As Lyn Heward, Creative Director of the Reebok-Cirque du Soleil program, says, “From day one, we committed to making sure every move would be inspired by real moves Cirque du Soleil artists do as part of their shows.
Anyone taking the JUKARI Fit to Fly class must leave it feeling as if they had experienced something different and with that Cirque du Soleil flair. The skill came in adapting and testing these moves so that they felt real but at the same time easily accessible for anyone.”
Describing her experience of the workout, Bar Refaeli commented, “JUKARI Fit to Fly is such a cool workout! It felt quite tough, and I can see how it will be great for core strength and toning, as you really feel like you’re working out your whole body. It’s a completely different kind of workout, and one that you actually feel like you’re having fun doing, I couldn’t help but smile!”
Bar was wearing Reebok’s latest women’s fitness apparel and footwear – On the Move. Designed to be worn for a range of fitness disciplines, from running to yoga, in and out of the gym, Reebok has developed each piece in the collection specifically for women and the way they move during exercise. As part of this pioneering partnership, Reebok has also developed a Reebok & Cirque du Soleil unique apparel and footwear collection which is designed for the JUKARI Fit to Fly Experience.
Bar continued, “I loved it all – the colours really pop, and the design and silhouettes of the pieces are stylish and flattering.”
Reebok’s Head of Women’s Apparel Michele Slobin led the Women’s Product Creation Team and said: “The Reebok On the Move collection provides women with a high level of performance without sacrificing any attention to style and detail. The range contain versatile pieces that can be mixed and matched together or integrated into every woman’s daily wardrobe, providing a fashionable and contemporary fitness range that can be worn both in and out of the gym. Additionally, the Reebok & Cirque du Soleil apparel was specifically developed for JUKARI Fit to Fly, mixing Cirque du Soleil’s unique creative flair with function and design.”
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel equipment. A subsidiary of a adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok are www.reebok.com and www.reebok.com/women
Cirque du Soleil is primarily a creative content provider for a wide variety of unique projects. In addition to shows, the company, which has its International Headquarters in Montreal, extends its creative talent to other spheres of activity. While maintaining stringent standards of artistic quality and originality, Cirque du Soleil brings to innovative projects the same energy and spirit that characterize each of its shows.
Cirque du Soleil is a Quebec-based organization providing high-quality artistic entertainment. Since its beginnings in 1984, almost 80 million spectators in over 200 cities on five continents have been thrilled by Cirque du Soleil. In 2008, 17 shows will simultaneously be presented around the world. Cirque du Soleil has been the recipient of many prestigious awards, including the Emmy, Drama Desk, Bambi, ACE, Gémeaux, Félix and Rose d’Or de Montreux.
For more information about Cirque du Soleil, visit www.cirquedusoleil.com.