REEBOK JOINS ST. JUDE CHILDREN’S RESEARCH HOSPITAL® FOR THE 6TH ANNUAL THANKS AND GIVING® CAMPAIGN
Reebok asks America to help save children’s lives by supporting St. Jude while shopping this Holiday season
Canton, MA – November 10, 2009 – Reebok announced today that it has partnered with St. Jude Children’s Research Hospital for the 6th annual Thanks and Giving campaign, a holiday fundraising and awareness program. This year marks the first year that Reebok is participating in the campaign which asks shoppers to help save children’s lives by supporting St. Jude while shopping this holiday season. Consumers who shop with Reebok during the campaign, which runs through the months of November and December, will be asked to donate $1 at the completion of their transaction. Reebok joins the nation’s leading brands and most respected companies and their customers, as they help St. Jude to fulfill its mission to find cures for children with cancer and other catastrophic diseases through research and treatment.
“We are thrilled that Reebok is now part of our annual Thanks and Giving campaign” said Marlo Thomas, National Outreach Director. “Their dedication to the campaign will make an enormous difference in the lives of so many children and their families in communities across the country. Partners like Reebok will enable us to carry on our mission that no child should die in the dawn of life.”
Headquartered in Canton, MA, Reebok is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. Nearly all of Reebok’s more than 140 retail locations in the U.S will be participating in the St. Jude Children’s Research Hospital for the 6th annual Thanks and Giving campaign.
“We are proud to have our brand associated with St. Jude,” said Uli Becker, President and CEO of Reebok. “The work they do is truly remarkable and it is our hope that we can help them in their mission to find cures for children with cancer and other catastrophic diseases. We look forward to working with them.”
St. Jude Children’s Research Hospital is the nation’s leading pediatric research and treatment center devoted solely to children with cancer and other catastrophic diseases and the only pediatric cancer research center that covers all of the costs for treatment, travel, food, and lodging for a patient and a family member.
Children come to St. Jude Children’s Research Hospital from across the country and around the world, and no child is ever turned away because of family’s inability to pay. Since its inception, St. Jude has developed protocols that have helped push survival rates for childhood cancers from less than 20 percent to more than 80 percent overall. When St. Jude opened in 1962, the survival rate for acute lyphoblastic leukemia (ALL), the most common form of childhood cancer, was 4 percent. Today, the survival rate is 94 percent thanks to the research and treatment protocols developed at St. Jude. Research findings at St. Jude are freely shared with doctors and scientists all over the world, and the work being done at St. Jude impacts the lives of children in communities everywhere.
Customers are encouraged to participate by:
•Adding a donation during the check-out process while shopping at participating partners where you see the St. Jude Thanks and Giving magnifying glass logo. Visit www.stjude.org for a complete list of participating partners.
•Purchasing specialty merchandise at participating companies to benefit St. Jude.
•Donating online at www.stjude.org, or by calling 1-800-4STJUDE. Also, make a donation in memory or honor of a loved one and send a special Thanks and Giving holiday tribute card.