Reebok and MC10 Announce Development Collaboration for Advanced Athletic Apparel
Massachusetts companies partner to develop conformal electronics-enabled apparel and equipment for athlete monitoring and performance enhancement
CANTON, MA (December 9, 2010) – Reebok International Ltd. and Cambridge, MA-based MC10, Inc. have today announced an R&D collaboration to create a new class of athletic apparel and equipment, combining market leading sport design with advanced electronics.
The collaboration will use MC10’s revolutionary conformal electronics platform and Reebok’s preeminent design capability to bring new products to the athletics market. When combined with Reebok’s heritage of innovation for the athlete, MC10’s proprietary approach to making high performance electronics “skin like” and invisible to the wearer will enable entirely new classes of intelligent sports equipment and apparel.
Reebok has a strong history of innovation with iconic products in the sporting goods industry like The Pump®, and more recently EasyTone®, and ZigTechTM, which deliver game changing technologies to consumers.
“We are excited to begin a new chapter of sport innovation at Reebok. The marriage of our expertise in performance athletics and MC10’s leading edge electronics capability will help shape a broad range of exciting product possibilities,” said Paul Litchfield, Vice President of Reebok Advanced Concepts.
MC10’s conformal electronics platform makes high performance chips and sensors thin and bendable, transforming once rigid devices into truly wearable products. This capability allows the seamless integration of electronics into athletic goods, catalyzing new levels of performance and intelligence.
“We are delighted to bring the unique advantages of our technology platform to the world of athletics with Reebok," said Ben Schlatka, Vice President of Business Development and Co-Founder of MC10.
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com
mc10 inc. is a venture-backed company that makes thin, conformal, high performance electronics that can be integrated anywhere. Taking traditional integrated circuits out of their rigid package allows mc10 to interface electronics with the living world - both on and in the human body. It also enables innovative, bio-inspired consumer and industrial products. Visit mc10 online at www.mc10inc.com