2005
12.05.2005
REEBOK SIGNS REGGAETON SENSATION DADDY YANKEE LATIN MUSIC ICON IS LATEST TO JOIN BRAND WITH SIGNATURE COLLECTION, DY
11.15.05
POWER PLAY! REEBOK AND NATIONAL LACROSSE LEAGUE ANNOUNCE EXCITING NEW PARTNERSHIP Brand and League Form Multi-Year Sponsorship Beginning in 2006 All NLL Teams to Use Reebok Uniforms, Footwear, Apparel and Equipment
11.08.2005
REEBOK PUTS CABLE VIEWERS IN DEMAND Brand Becomes Founding Sponsor of First Hip-Hop On Demand Cable Channel - DoD™
11.03.2005
REEBOK SIGNS NEW YORK YANKEE JASON GIAMBI BRAND SIGNS FIVE-TIME MLB ALL-STAR TO ENDORSEMENT DEAL
10.27.2005
REEBOK SIGNS BASKETBALL STAR MARVIN WILLIAMS Brand Also Signs Top Draft Picks Antoine Wright, Gerald Green and Francisco Garcia to Multi-Year Endorsement Contracts
10.17.2005
A DECADE LATER AND STRONGER THAN EVER… ALLEN IVERSON PROVES HE STILL HAS THE ANSWERS REEBOK AND BASKETBALL ICON TO UNVEIL NEW ANSWER IX SHOE, DEBUT NEW AD, AND ANNOUNCE SCHOLARSHIP PROGRAM AT EXCLUSIVE LAUNCH EVENT
10.04.2005
REEBOK DROPS THE PUCK ON MAJOR NHL CAMPAIGN Brand Scores New Hockey Athlete Endorsees, Launches New Advertising and Creates Innovative On-Ice Gear for 2005/06 Season
09.19.2005
GLORY BOUND! REEBOK PARTNERS WITH ESPN TO LAUNCH NEW REALITY TV SERIES:“BOUND FOR GLORY” Brand Teams Up with Hall-of-Famer Dick Butkus to Train Championship Hopeful High School Football Team
09.06.2005
REEBOK LAUNCHES THE ULTIMATE CHALLENGE…Brand to Give $1 Million To Charity if Its Top Quarterbacks Break NFL Touchdown Record Manning, McNabb, Hasselbeck, Bulger, Pennington, and Leftwich Will Throw Touchdowns This Season With $1 Million Bonus to Charity on the Line
08.24.2005
REEBOK AND HIP-HOP VIOLINIST MIRI BEN-ARI MAKE BEAUTIFUL MUSIC TOGETHER WITH FIRST-OF-ITS KIND PARTNERSHIP Grammy Award Winning Musician, Producer, and Composer becomes the Newest Member of the Rbk Family
08.01.2005
REEBOK AND ACCENTURE CHICAGO TRIATHLON SWIM, BIKE AND RUN FOR GUINNESS WORLD RECORD Reebok Named Official Running Shoe of World’s Largest Triathlon
07.27.2005
REEBOK SWEET TALKS GIRLS FOR BACK TO SCHOOL To Promote Brand’s Sweets Footwear Collection, Reebok Debuts New TV and Print Advertising and Partners with Trendy NeoPets to Promote Interactive Sweets Website
07.27.2005
REEBOK LAUNCHES NEW WEEBOK FASHION FOOTWEAR COLLECTION CREATED TO SIMPLY LET “KIDS BE KIDS”
07.19.2005
WHOA NELLY! REEBOK ANNOUNCES PARTNERSHIP WITH MULTI-PLATINUM HIP-HOP SENSATION Grammy Award Winning Rap Artist Nelly Becomes Latest Icon to Join Brand to Create New Excitement in The World of Sports and Music
06.27.2005
50 CENT IS A CROSSOVER HIT IN NEW REEBOK TV AD For the First Time, the Rap Icon Teams Up with Top Athletes Donovan McNabb, Manny Ramirez and Winky Wright to Promote the Brand’s GXT II Cross Trainer
06.14.2005
PARIS HILTON, WILMER VALDERRAMA AND THE CAST OF “ENTOURAGE” TRICK OUT REEBOK KICKS FOR CHARITY Brand and Celebrities Design Shoes to Benefit Forefront Organization
05.31.2005
RBK TO BRING SOCCER FANS TO ANFIELD – HOME OF THE EUROPEAN CHAMPIONS Official Kit Supplier Offers U.S. Reds Opportunity to See Their Heroes In Liverpool
05.25.2005
REEBOK LAUNCHES HARDHITTING “I AM WHAT I AM” PRINT AD WITH “MURDERBALL” SMASH DOCUMENTARY STAR MARK ZUPAN Brand Announces Hero of the 2005 Sundance Film Festival Award Winning Film to be the Newest Face of Campaign
05.19.2005
A PERFECT MATCH! REEBOK NETS FRENCH TENNIS ACE AMELIE MAURESMO Number 3 in the World, Cutting-Edge Tennis Sensation to be Featured in Brand's "I Am What I Am" Campaign
05.11.2005
REEBOK TO HONOR FOUR YOUNG COURAGEOUS HUMAN RIGHTS CHAMPIONS Hollywood Stars Join Human Rights Activists at UCLA's Royce Hall to Celebrate 2005 Reebok Human Rights Award Recipient
05.09.2005
SCREEN STARS CHRISTINA RICCI AND JOHN LEGUIZAMO AND TOP ATHLETES CURT SCHILLING AND DONOVAN MCNABB TO BE THE NEWEST FACES OF REEBOK'S "I AM WHAT I AM" AD CAMPAIGN Celebrating Individuality and Authenticity, the Campaign also Features Lucy Liu, Allen Iverson, Kelly Holmes, Jay-Z, Yao Ming and More
05.09.2005
REEBOK NAMED TITLE SPONSOR OF FIRST-EVER REEBOK GRAND PRIX, A GLOBAL TRACK AND FIELD INVITATIONAL,TAKING PLACE IN NEW YORK CITY ON JUNE 11, 2005 Event to be Held at the New State-of-the-Art Icahn Stadium
04.20.2005
MR. SMITH GOES TO REEBOK -- University of Utah Quarterback Alex Smith Joins Manning, McNabb and Culpepper As The Next Great Reebok QB
03.24.2005
CPSC, Reebok, and Adjmi Announce Recall of Children’s Reebok Jacket and Pant Sets
03.21.2005
RUNNING DOWN A DREAM… REEBOK SIGNS TOP ETHIOPIAN DISTANCE RUNNERS WEKNESH KIDANE, EGZIABHER GEBREMARIAM, ABEBE DINKESSA AND WERKITU AYANU TO MULTI-YEAR ENDORSEMENTS
03.08.2005
HOCKEY PHENOM SIDNEY CROSBY CHOOSES REEBOK 17-year-old to use new Rbk Hockey line of skates, equipment and apparel
03.07.2005
YOUNG HUMAN RIGHTS ACTIVISTS CELEBRATED FOR UNCOMMON COURAGE 2005 Reebok Human Rights Award Recipients from Four Continents Risk Their Lives to Fight Injustice and Oppression
02.17.2005
REEBOK PUMPS UP NBA ALL-STAR 2005 Yao Ming & Allen Iverson To Debut the ATR PUMP During Sunday's Game
02.10.2005
REEBOK LAUNCHES LARGEST GLOBAL INTEGRATED MARKETING AND ADVERTISING CAMPAIGN IN NEARLY A DECADE: "I AM WHAT I AM" New Ad Campaign, Which Celebrates Individuality and Authenticity, Features Top Athletes and Entertainers Including Allen Iverson, Andy Roddick, Jay-Z, Lucy Liu, Yao Ming and 50 Cent
01.22.2005
REEBOK BREAKS THE ICE, LAUNCHES RBK HOCKEY NHL Stars including Modano, Pronger and Joseph make the switch to new line of ultra-high performance skates, sticks and protective equipment
01.12.2005
REEBOK FORMS "SWEET" PARTNERSHIP WITH LIP SMACKERS Reebok Partners with a Top Youth Cosmetics Brand to Target Niche Market of Fashion-Forward Girls
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