POWER PLAY! REEBOK AND NATIONAL LACROSSE LEAGUE ANNOUNCE EXCITING NEW PARTNERSHIP

Brand and League Form Multi-Year Sponsorship Beginning in 2006

All NLL Teams to Use Reebok Uniforms, Footwear, Apparel and Equipment

Canton, MA (November 15, 2005) - Beginning in the upcoming 2006 season, Reebok and the National Lacrosse League (NLL) have signed a multi-year exclusive partnership in which all NLL players will use Reebok equipment and will be exclusively outfitted in the brand’s footwear and apparel. The partnership makes the brand the official equipment, uniform and footwear provider of the league.

The agreement between Reebok and NLL makes Reebok the exclusive licensee of official NLL apparel including authentic and replica jerseys, caps, shirts and additional clothing. The gear will be available at retail at the NLL’s eleven member clubs in stores across the United States and Canada and also in select retail locations.

“Our partnership with the NLL represents a huge opportunity for Reebok to enter the sport of lacrosse,” said John Frascotti, Reebok’s senior vice president and general manager, performance group. ”Lacrosse is the fastest growing sport with today’s youth, and our new agreement with the NLL provides Reebok with the platform to reach this target consumer by demonstrating the performance attributes of our products at the highest level of play. Our agreement with the NLL shows our deep commitment to the lacrosse player, coach and fan.”

“Reebok’s impressive credentials, commitment to creating innovative performance product, and attention to the needs of athletes make the brand the perfect partner for our league,” said NLL Commissioner Jim Jennings. “The NLL looks forward to a successful partnership with a company that has established itself as a leader in all aspects of the sports industry.”

As the new league sponsor, Reebok will advertise on the nationally televised “NLL All-Star Game” and the “Champion's Cup Playoffs.” In addition, Reebok will be the title sponsor of the NLL “Scoop ‘n Shoot” competition, an event open to boys and girls ages 9-14. Held by NLL member clubs in each team's local city, “Scoop ‘n Shoot” is a lacrosse skills event where young players compete in individual time trials. “Scoop ‘n Shoot” is operated by the NLL in partnership with US Lacrosse, the governing body of Men’s and Women’s Lacrosse throughout the United States.

The National Lacrosse League is North America's professional indoor lacrosse league, featuring the best lacrosse players in the world. The league, entering its 20th anniversary season in 2006, has eleven teams playing in the major markets of the United States and Canada.

NLL teams each play a 16-game schedule (eight home & eight away), followed by the Champion’s Cup Playoffs (April 22-May 14). All games are played on the weekends. The teams are: Arizona Sting, Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Edmonton Rush (new for 2006), Minnesota Swarm, Philadelphia Wings, Portland (Oregon) LumberJax (new for 2006), Rochester Knighthawks, San Jose Stealth and Toronto Rock. Most of the NLL clubs are owned and/or operated by the National Hockey League (NHL) and/or National Basketball Association (NBA) teams in their respective markets, and play in the same arenas used by those teams. 

Professional indoor lacrosse combines the physical play of hockey with the high scoring, fast pace and play-making style of basketball. Indoor lacrosse is played inside the confines of a NHL hockey rink, with glass and rink boards intact. The playing surface consists of a green dieter turf carpet that is laid down over the hockey ice. The two teams combine to score a total of 25 goals in the average NLL game.

The 2005 NLL Championship Game aired live across North America on NBC on Saturday, May 14th at 3:30pm Eastern. The game was played in front of a sold-out crowd of 19,432 fans at Toronto’s Air Canada Centre. The league will soon announce its television plans for the 2006 season.

Attendance is at an all-time high for the league. The league's average attendance for the 2005 season exceeded 10,000 fans per game. Eighteen games were played in front of crowds in excess of 16,000 fans. For more information, visit the official website of the National Lacrosse League at: www.NLL.com

Reebok International Ltd. (NYSE: RBK), headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, Jofa, Koho and Greg Norman brands. Sales for 2004 totaled approximately $3.8 billion. Reebok can be accessed at www.reebok.com.